About the Experience Excellence Awards
The Experience Excellence Awards recognise organisations that demonstrate outstanding commitment to delivering exceptional experiences for their customers, employees, and patients.
Developed by the International Customer Experience Institute (ICXI), the awards are designed to move beyond traditional recognition programmes by focusing on measurable organisational capability rather than marketing submissions or written entries.
At the heart of the awards programme is the Experience Excellence Index (EEI) — a structured maturity assessment framework that evaluates how effectively organisations design, manage, and continuously improve the experiences they deliver.
This approach ensures that awards recognition is based on evidence, structured evaluation, and verified organisational capability.
A Global Framework for Experience Excellence
The Experience Excellence Awards operate as a global recognition programme celebrating organisations that demonstrate leadership in experience management.
Awards may be granted across three core experience domains:
- Customer Experience Excellence
- Employee Experience Excellence
- Patient Experience Excellence
These domains reflect the growing recognition that sustainable organisational success depends on the quality of experiences delivered across all stakeholder groups.
Organisations recognised through the awards programme demonstrate not only strong outcomes, but also the leadership, systems, culture, and operational capability required to deliver consistent excellence over time.
Country and Regional Awards Programmes
To ensure the awards remain relevant across different markets, the Experience Excellence Awards operate through a global framework supported by country and regional programmes.
In many territories, ICXI Exclusive Country Partners operate national Experience Excellence Awards programmes aligned with the ICXI global model.
These programmes allow organisations to be recognised within their own markets while maintaining alignment with the global ICXI experience excellence framework.
Country programmes may include:
- National Experience Excellence Awards
- Sector-specific recognition programmes
- Regional recognition events
- Industry-focused awards categories
This structure enables organisations to gain local recognition while contributing to a global benchmark for experience excellence.
The Global Experience Excellence Awards
Alongside national programmes, ICXI also operates the Global Experience Excellence
Awards.
The global awards recognise organisations that demonstrate exceptional leadership and capability in experience management on an international stage.
Organisations achieving the highest levels of performance within the Experience
Excellence Index assessments may become eligible for recognition through the global awards programme.
The global awards provide an opportunity to celebrate organisations that are setting
new benchmarks for experience excellence worldwide.
Powered by the Experience Excellence Index
What makes the Experience Excellence Awards unique is their direct connection to the Experience Excellence Index (EEI).
Rather than relying solely on written submissions, organisations begin their journey by completing an EEI assessment.
These structured assessments evaluate organisational maturity across multiple pillars of experience management, including leadership, culture, governance, operational delivery, and continuous improvement.
The assessment produces an Experience Excellence Score (1–100) that reflects the organisation’s overall capability to design and deliver exceptional experiences.
Awards eligibility is therefore based on structured measurement and validated organisational capability.
Recognising Organisations That Lead by Design
Experience excellence does not happen by chance.
It is the result of leadership commitment, organisational culture, well-designed systems, and continuous improvement.
The Experience Excellence Awards celebrate organisations that have made experience excellence a strategic priority and an operational capability.
Through the combination of structured assessment, independent validation, and international recognition, the Experience Excellence Awards represent a new generation of awards programmes focused on measurable organisational excellence.
